Empowerd.io is a web-based start-up powered by the principle of referrals. Promoting diversity, equity, and inclusion, their goal is to empower talented women, allies, and underrepresented groups to come together and connect the next generation of leaders, creators & entrepreneurs.
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Empowerd.io started this project as a back-of-the-napkin idea. The problem was clear, they needed to create a minimum viable product with essential features that would enable users to connect with companies and each other, and effectively demonstrate the value of their idea.
With meticulous research, multiple rounds of ideation, and laser focus our team developed a UI, database, and framework of the company’s idea taking it from proof of concept to the minimum viable product so that the client could bring their back of the napkin idea to life.
While initially defining the personas for the platform, it was obvious that the design itself would be experienced by a range of ages and demographics. Aware of this, it became advantageous to focus on creating a design that would be intuitive for a wide user base.
The research of generational values spanned Baby Boomers, Gen X, Millennials, and Gen Z, into the up-and-coming workforce of Gen Alpha. Although each generation had differing opinions on the types of features that they value in technology, there were some key overlapping values.
Key overlapping values consisted of personalization, trustworthiness, and the display of easily understood high-level information that can also be broken down into more detailed oriented information if the user so chooses.
